Zwiesel Glas wins German Brand Award for the fifth consecutive year
June 2025. The German Brand Award annually honors companies that excel in successful brand management. Zwiesel Glas has once again impressed the renowned jury for the fifth consecutive year, receiving the award in the “Excellent Brands” discipline in the categories “Interior & Living” and “Product Brand of the Year”.
Zwiesel Glas has been consistently and successfully advancing the strategic expansion of its premium brand business, initiated with the brand relaunch in 2020. This effort has been so compelling that the company – after multiple awards in previous years – has once again been honored as a “Winner” in the “Excellent Brands” discipline in the categories “Interior & Living” and “Product Brand of the Year” with the German Brand Award this year.
“The award is a confirmation of the path we embarked on with Zwiesel Glas in 2020 and have consistently pursued ever since,”
So says owner Prof. Andreas Buske, who is also delighted by a true shower of awards for Zwiesel Glas in the first half of the year. In addition to the prestigious recognition for the company’s successful brand work:
- the decanter Symbiosis was recently honored with the German Design Award, and Zwiesel Glas was named “World Market Leader for Premium Hospitality and Gastronomy” for the ninth consecutive year.
The German Brand Award is presented by the independent and internationally operating institution “German Design Council”. The jury, composed of independent, interdisciplinary experts from business, academia, consulting, services, and agencies, selected the best from approximately 1,500 submissions from 11 countries.
Evaluation criteria included uniqueness and brand identity, brand distinctiveness, differentiation from competitors, and relevance to target audiences. Brand management was expected to consider aspects such as sustainability, degree of innovation, continuity, and future viability. Factors such as the design quality of the brand presentation, the consistency of the brand experience, and economic success also played a decisive role in the jury process.
Click HERE, for a summary of the Zwiesel Kristal Glassware pages on our website.
