Clearly the Perfect Match
Personalised Glassware Puts Your Logo in Your Customer’s Hands
With drink-driving limits and health concerns about alcohol consumption, many clients are drinking less on nights out than they once did. In response more and more restaurants are using wine dispensing systems which allow restaurants to dispense a pre-set measurement of wine.
There are benefits to these systems, for both the restaurant and client.
Restaurants and bars can serve a wider range of wines by the glass with less spoilage and less waste due to overpours. The customer benefits from the wider choice of wines and can enjoy a single glass of a better wine – particularly welcome for the designated driver.
These wine serving systems make serving more expensive wines by the glass economically viable – previously fears over spoilage would have meant such costly wines could only be sold by the bottle. In addition, the profit margin on by the glass sales may be higher than on bottle sales.
Giving the customer a greater choice of wines by the glass can mean more return visits. The client knows that they can try something different on each of their visits without having to commit to ordering a full bottle.
Personalised Glassware
Along with this development many restaurants are choosing to have their glassware personalised with their name and logo. Doing this is a great way to reinforce your restaurant’s branding. For the restauranteur having their logo on the glassware gives the brand more visibility. With the increased sharing of images of meals and drinks by clients over social media having a visible logo is a way of getting wider reach organically.
If a bar is already offering wifi to their clients then investing in personalised glassware makes sense – the clientele is probably already using social media on site, why not give them something worth photographing and sharing? And with every restaurant and bar having their own social media accounts having beautiful personalised glassware to display in their own photographs online is wise.
When offering a wide range of wine by the glass having quality wine glasses which are appropriate to the type of wine served is expected by clients.
- Houseware International can supply the complete SCHOTT ZWIESEL Glassware collection with your hotel or Restaurant Logo silkscreen printed – ensuring a lifetime guarantee on the printing.
- Moreover, Shcott Zwiesel glassware is unique, being the only crystal glassware in the world manufactured from tritan crystal and giving double the stem strength of normal hotel crystal.
Most importantly the logo is positioned to be at a specific fill point on the glass. This way the client can clearly see the measure served. The logo gives serving staff a visual fill point for absolute pouring at the table.
The SCHOTT ZWIESEL tritan stemware collection is one of the most comprehensive available to Hotels & Restaurants worldwide. This product range includes glassware styles and prices to suit every market sector, from volume banqueting to exclusive fine dining.
Some of the county’s top Hotels and Restaurants are, and have been, using SCHOTT ZWIESEL glassware with their name and logo – for decades in many cases. Ashford Castle, The Shelbourne Hotel, The Marker Hotel, The Cliff House Hotel and Cliff Town House, The K Club, Ely Wine Bars and Pearl Brasserie are just a few of the brands using custom engraved glassware.
If you already sell wine by the glass, provide wifi to your customers and have a logo for your business the next logical step is personalised glassware. Contact us today for further details on our custom engraving service.
If you would like more information, would like just a quotation or wish to see some samples of what is possible for your restaurant, contact Frank on 087 272 3058 or Email frank@houseware.ie
